The Apache Hotel was leased by Joe W. Brown from P. O. Silvagni on March 11, 1958 for more than $6,000 a month.
Joe Brown's Horseshoe Club, bar and restaurant occupied the ground floor of the 99 room three story hotel.
Brown also bought all of the hotel furnishings and planned an extensive remodel of the hotel including enlarging the casino and the restaurant.
Silvagni had built the hotel in 1932 and had been its operator since then.
Just five months after he had leased the Apache Hotel and started the expansion of the Hourseshoe, Joe W. Brown was stricken with a sudden heart attack.
It was on a Saturday afternoon, August 30, 1958 while in his suite at the Apache Hotel. He was rushed to Southern Nevada Memorial Hospital in critical condition.
He became ill only a few hours after negotiations to sell off his interest in the Horseshoe Club and adjacent interests to the owners of the Fremont Hotel had taken a break for the Labor Day weekend. This had been his second heart event in a single week as friends had said he had “a minor seizure” on the Thursday before. (Aug 28, 1958)
The Fremont Corporation became the owners of the Horseshoe Club and assumed the lease on the Apache Hotel later in September of 1958. The actual transfer of the property hinged on the gaming commissions approval of license changes.
On Sept. 25, 1958, the gaming control board granted operators of the Fremont Hotel and Casino permits for emergency participation in the operation of the Horseshoe Club.
On October 23, 1958 the commission approved licenses for 16 of the 17 men who were taking over the Horseshoe club from Joe W Brown for $1,120,00.
Ten of the men were already licensed for the Fremont Hotel which was across the street from the Horseshoe in downtown Las Vegas. This group was headed by Ed Levinson who invested $193,000 in the Horseshoe.
The others who were approved for small interests were: Fred and Robert E Ayoub, Fritz F. Gersich, Lawrence M. Knight all of Las Vegas and Harry E Wrest of St. Louis. None of the latter men held any interests in the Fremont.
Leo D. Durr's application for 5% of the Horseshoe was on hold because the investigation into his background was not yet complete.