101 Fremont

Las Vegas, NV



California Club

1951 to 1970

California Club at 101 Fremont Street in Las Vegas, NV
The iconic California Club Bear mascot.
The California Club was one of the longest running and most successful casinos in downtown Las Vegas. It went through numerous owners over its lifespan and among them were some of the best known of the Las Vegas business pioneers.

The owners and operators of the California Club loved to put their name on various items as you will see below. Among the owners were:
Phil Copley’s California Club: 1951-1954
Phil Long's California Club:  1954-1964
Frank Schivo's California Club:  1964-1970

The California Club logo was a bear that evolved over the years from a realistic western type bear to a happy cartoon bear as seen to the left.

The various incarnations of the bear were used on chips, matchbooks, keychains, ashtrays, and various casino related items.

The Nevada gaming commission approved requests for licenses to Walter Parman of Reno, NV  and George Arquilla of San Jose for the California Club.   (Reno evening Gazette December 10, 1953)






This personal photograph shows the California Club behind this happy tourist's head! Above her to the upper right is the bear mascot.
Ashtray from The Friendly California Club!
Ashtray from The California Club!
Matchbook from The California Club!
Nudie feature Matchbook from The California Club!
Frank Schivo's California Club matchcover
California Club matchcover
Phil Long's California Club advertisement 1958
Phil Copley's California Club advertisement 1952
California Club -Sutter's Mill recreation
California Club- postcard showing inside gaming
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This is a non-commercial, educational, hobby site. Images on this site are from our personal collection and from personal collections of fellow enthusiasts who have shared their scans with us.  Other images are noted by source with links to the original.  If you feel that any image used here has infringed upon fair use of an image you hold the copyright to, please contact us at the links above and it will be credited or removed at your request. 

Sources you might want to visit for more information include: 
Newspaper Archive    Newspapers.com   UNLV Digital Collection    UNLV Reno   Las Vegas Sun     mypubliclibrary.com  
TCR numbers are used by express permission of SSS Publishing publishers of The Chip Rack.